Homburger advised Swiss Post on the acquisition of Livesystems

On July 1, 2021, Die Schweizerische Post AG (Swiss Post) announced the acquisition of Livesystems, a Swiss provider and marketer in the fields of out of home advertising and online advertising. Livesystems is specialized in distributing advertising via screens and digital billboards located in public, highly frequented sites such as public transportation, gas stations, shops or postal offices. The acquisition allows Swiss Post to continue distributing advertising messages for its business customers, physically and now also digitally.

The Homburger team was led by partner Daniel Hasler (Corporate / M&A) and included lead associate Anna Peter, associate Stefan Luginbühl as well as junior associate Rafael Winter (all Corporate / M&A), partner Gregor Bühler and associate Marco Bächtold (both IP / IT and Employment and Executive Compensation), partner Reto Heuberger (Tax) as well as partner Richard Stäuber and associates Sabrina Zimmermann and Daniel Lütolf (all Competition).