Primer Tower: a celebration of art

Art is a source of inspiration and a catalyst for atmosphere. The artworks we have curated are not only here to be seen – they imbue our space with meaning.

Whether alone, in tandem or as a group, these pieces – spread across eight floors in the Prime Tower – reflect the unique styles of the artists who created them.

When we moved into the Prime Tower in 2011, we invited prominent artists from Switzerland and from abroad to put their talent to work and give each individual floor a special touch. The result: artworks that appear to stand alone at first glance, but nevertheless form a unified, captivating whole (curator: Ulrich Gerster).