Deals & Cases

Homburger advised Egon Zehnder in the formalization of its partnership with Sinequanon (SQN) to scale SQN’s revolutionary, AI-enabled approach to culture transformation through the harnessing of human potential

On May 28, 2019, Egon Zehnder, the world’s leadership consulting firm, announced that it has formalized an agreement to purchase a minority stake in Zurich, Switzerland-based Sinequanon (SQN), a firm that uses AI and advanced analytics to improve workplace culture and performance. SQN is the first to have cracked the code linking culture to performance consistently over time and in every client engagement.

The investment in SQN signals Egon Zehnder’s intent to build on its 55 years of experience shaping leadership and culture through SQN’s unique combination of advanced technology and a human approach to leadership. The companies will work together to disseminate SQN’s Living Analytics™ platform and Flow Operating System™.

SQN’s flowOS™ uses a data-driven and AI-enabled process to identify an organization’s optimal culture and then drives the behavioral change needed by individuals, teams and business units. In its work with clients, flowOS™ has consistently delivered significant improvements in people energy and productivity.

Homburger advised Egon Zender on this transaction. The Homburger team was led by partner David Oser (Corporate / M&A) and included associate Viktorija Tarasova (Corporate / M&A) and junior associate Jasmin Künzle (Corporate / M&A).