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05.10.11 

Bridgepoint to acquire Infront Sports & Media AG

September | October 2011. European private equity firm Bridgepoint has reached an agreement to acquire the Infront Sports & Media group, one of the world’s most respected and leading international sports marketing companies based in Zug, Switzerland, taking 100 per cent of Infront Holding AG’s shares from Jacobs Holding AG, the Junkermann Group and Dr Martin Steinmeyer for an undisclosed sum. The acquisition is subject to the approval of the antitrust authorities.

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September | October 2011. European private equity firm Bridgepoint has reached an agreement to acquire the Infront Sports & Media group, one of the world’s most respected and leading international sports marketing companies based in Zug, Switzerland, taking 100 per cent of Infront Holding AG’s shares from Jacobs Holding AG, the Junkermann Group and Dr Martin Steinmeyer for an undisclosed sum. The acquisition is subject to the approval of the antitrust authorities.

Infront has been advised by Homburger. The Homburger team was led by partner Dieter Gericke (Corporate | M&A) as to matters of corporate and M&A and by partner Georg Rauber (IP | IT) as to all other matters. Homburger's advice included all aspects of the transaction, including corporate and M&A, media and marketing rights, licensing, IP and antitrust. The team also included partner Gerald Brei (Competition), associates Emanuel Dettwiler, Daniela Schönenberg and Philippe Jacquemoud (all Corporate | M&A), associate Simon Schären (Financial Services), Martin Thomann (counsel IP | IT and Competition), as well as associates Roman Baechler and Christof Burri (both IP | IT).

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